People are usually impatient and need short to-the point info to create that interest to click on your site. Long ad pages (sales pages) are a lot of work, and most don’t even get read (at least not so much in Safelists). However, there is a time and place for the longer sales pages. They are best found after someone opts into your capture page. They also are found more on Google ads and such. Usually this is when people want and demand more detailed information right away. But this is NOT usually how Safelists and Mailers are. However, there are always exceptions to the rule for expert marketers. For instance, there are ways of making an effective capture page (putting it at the top of the page) and then when (an if) they scroll down, to make the rest of the page a sales page.
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The capture page has to highlight the main benefits of whatever you’re promoting, not features. For instance, what problem does their product solve? What pain does it alleviate? What will it do for the customer to make their life better?
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2) Capture Pages should create curiosity and not try to just *sell*.
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3) Capture pages should be designed to get the customer to opt in (give their name and email address) and then allow the website (sales page) itself to do the selling and telling. The interesting thing is that in GDI (one interesting strategy) is to try to bring the customer to YOU the team leader and THEN the sales page. This allows “KNOW” and “LIKE” to begin to form. This is done through the email autoresponder and does NOT involve sending them to a sales page after they subscribe. Instead, you send them to a “welcome page” that’s main concern is to make sure they find your email. NOTE: This is a completely different strategy then the one I primarily use by sending my subscribers to the CLUB page.
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4) Also, adding your name and picture to your ads helps to brand YOU rather than the program or product you’re advertising.
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5) With capture pages main headline or your ad message, please don’t use Header Titles that don’t provide obvious benefits. Would you be interested in an email with *Hey, read this* or *You gotta check out this product* as the subject title?
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This happens all the time! Titles like this provide no desire for anyone to even pay attention to it. Put a benefit or alleviate pain in the subject title (or Main capture page Main Header)! The subject of this report works well – see if you can see the difference: “Earn Big Online Profits Using Free Safelists!
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Part Five
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Strategies for creating capture pages
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Your ad copy should send prospects to a short lead capture page with a place to enter their name and email address, preferably with your name and image on it. If you send a prospect to a long sales page and they don’t have the time to check it out, they’ll close the page and there you lost a possible sale and future customer.
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Encouraging your prospect to put his name and email for more info, builds your email list and allows you to build a relationship with your new prospect that may last for years to come.
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They may buy this program or that from you or none at all. But it’s important to know that using a long sales page instead of a short one may kill this opportunity to build your list.
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Use a short capture page that collects your prospects’ name and email FIRST, then let the autoresponder message series and webpages share the details.
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Word of caution: Don’t make the capture page tooshort! There has to be just ENOUGH info to give them incentive to sign up!
And remember, not every rule works all the time and it’s even possible that the odd long sales page scattered here and there may have an effect. Sometimes you have to stir things up and catch people’s attention. It’s good to test your pages and find out which ones are your best sellers.
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Here is a long video that will help you learn many capture page ideas, techniques and strategies. If you’ve already seen one of our “capture page” videos, this will just be icing on the top. There’s SO much info and helpful info inside this video, you don’t want to miss it!
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Whether or not you’re in PLS, this video will help you out.
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To Do:
Make a new Capture Page
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Ask your team leader for help.
You will need The Power Lead System, TrafficWave or BuildabizOnline (BABO) to start.
Don’t worry if you’re not ready. We cover more advanced strategies for building Splash/Capture pages in Step Eleven.
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Copywritten by Albion Derbyshire and Elizabeta Kuzevska 2022
No authorization to use or copy original material within the Sixteen Steps without permission.
The only exception is unless material is originally owned by a different author.
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