Implementing “Cold” Network Marketing
You will still need the same basic strategy as Alan showed us with his “Non Magic Formula“:
Now, instead of using your list of those you know, you can now branch out to contacting those YOU DON’T KNOW. There are three ways of doing this:
1) Connecting with those friends of YOUR FRIENDS. In this way you can keep working in a “semi-warm” market indefinitely. There’s a lot of advantages to this but its sometimes very hard to control and takes a lot of skill sometimes to keep a handle on it without losing your leads. We will call this method “Friends of Friends” for future reference.
2) Contacting people you come into contact with as your out about living life (such people you come into contact with at the grocery store, or shopping, or while getting a new tire, repair or something you need to do. We will call this “Random Encounters” for future reference. This skill is the easiest of the three mentioned here.
3) Connecting with people you don’t know on Social Media. This method is not as confrontational as the last one (Random Encounters), yet its much harder to actually get real results and paying members. It’s very extensive and is so detailed that it is beyond our ability to teach it extensively here. However, there is a $400 course that you can read everything about it in PLS just for taking the free 7 day trial with PLS. However it is only accessible through PLS so you would only have access to it for seven days for free. Otherwise you would need to pay the $400 or get a monthly PLS membership (which is ten times cheaper). Nevertheless, I will teach you one simple method later In Step Five, that you can implement but it’s reach is limited. This method we will call “Social Media Network Marketing” for future reference.
You can see your team leaders page here: TEAM LEADERS LINK.
Don’t forget to find your team leaders name and click on it to go to their page!
In ALL these methods, Alans “Non Magic Formula” must be applied, however just in different ways. Let’s get into it:
You can start this by first start by getting some business cards. I mean you can do it without them, but they add a certain amount of professionalism to it. Without business cards you need better skills at creating rapport with people. Here’s the method I use all the time:
(CONTACT). Say “Hi”.
If they say “hi” back…
Then give them a compliment.
Smiling can help a lot in this and looking them in the eye. THIS IS THE MOST IMPORTANT PART and everything that follows rests on this feeling you give them. So be genuine and see if you notice a “spark” of “something real” between you and them. This is actually where reality comes in. This is where you have the ability to actually make a new friend or not. You’re not going to have chemistry with everyone and actually only a few people will give you this real feeling. To be honest, this is the people you’re looking for! You’re looking for people like yourself, who understand you on a basic level. These people are the people you can work best with on your team! Don’t worry so much about the other ones.
Then ask them if you can give them your business card. If they say “yes” then give it to them. Then ask them the qualifying question (almost at the same time): “I was just wondering if you’re open to making some extra income?” Usually most people are but not everyone. If they QUALIFY, then you have to be fast and get good at this next part (and this takes practice). Just say: “Ok, great! Smile and look them in the eye. Then say: “Here, there’s a link on my business card you can see a video about it.” (Then circle it with your pen. Have a pen always ready). “Would you mind giving me your name and number and I’ll get back with you tomorrow with some more information about it?” (hand them a blank index card and a pen at the same time in expectation AS YOU SAY THIS). You have to be decisive and confident with this for this to work. And it won’t work on everyone. You also will find that not looking at them in the eye at this point will help as you focus on handing them the index card and pen. Having a confident voice with EXPECTATION that they will trust you and put there number on the paper are KEY! If you give a sense of fear, doubt, or that they shouldn’t trust you, will kill all chances of this working. Again, if there is something real between the two of you, then build your confidence on this.
Positives and Negatives of this approach:
Positives: If you get into a habit of contacting people this way every day when you come into contact naturally with people, will allow you eventually find the people you naturally connect with and get one or two members a month. But the key is doing it once or twice EVERYDAY.
Negatives: This method can be stressful on you at first. It’s really hard to get good at this and it takes a lot of negative approaches first to build up “thick skin” to deal with the reactions of others you don’t know. In fact, the opinions of others you don’t know really can effect you. I don’t know why we think they matter so much as you probably won’t see that person again in your life! But nevertheless, its a very valuable skill and if you can succeed with this, you can do almost anything.
OUR BEST TIP:
When you first start, just give out your business card EVERY DAY. That’s it. Period. Don’t say anything if you can’t say it confidently. Then implement one more step in the process at a time and get better and better at it. Copy the script and keep it handy so you can memorize it (its pretty easy). Eventually you will get great at it, but not before you’re really bad at it!
CALLING YOUR PROSPECTS
This takes some skills to get good at too. Because you don’t really know them and they you, it’s hard to get the courage up to call them at first. But just make it simple and remember, its just about qualifying them again. Alan says that if they QUALIFY and have watched the video and like it that the next step is FOLLOW UP and ANSWERING QUESTIONS. So your conversation is going to look something like this for example:
(You): “Hi! Is (Name) there?”
(Them): “Yes, this is he/she.”
(You): “Hello! This is (Your Name). Do you remember me? I talked with you the other day at (The place you met).
(Them): “Oh yeah”. (But If they say): “Sorry who is this?”
(Then You say): I had asked you if you were interested to make extra income.
(Them): “Oh yeah, I remember you now”.
(You): “Oh great! Yeah, I just wanted to ask you what you thought of the video?”
(Them): “Oh, it was great.”
(You): “Oh awesome. What did you like best (name)?”
(Them): “I liked the part about being able to make extra money.”
(You): “Ok great! On a level between 1-10, how interested are you in finding out more about it?”
(If they say anything above SIX. Anything lower, they don’t really qualify)
(Them): “About a seven or eight”
(You): “Ok excellent! Listen, because your interest level is high, I want to introduce you to my business partner (their name). (don’t say “sponsor or upline”): (Give them reason to respect your leader or sponsor): He’s made a lot of money with this business and knows everything about this business and definitively a lot more than I do, and will be able to answer any questions you might have. Let me see if I can reach them on a 3-way call real quick. He/she’s really busy, but I think I might be able to get them on for a couple mins.”
(You. Try to get them on the 3-way call. If you need to try and communicate via FB Messenger of Skype, you can do this by saying instead: “Because your interest level was so high, I would like to introduce you to my business partner. Unfortunately, they live in (place) and are only available on (Facebook Messenger or Skype). Would you be willing to friend me on FB Messenger (or accept my invitation on Skype) so we can have a 3-way chat?” If they say “yes” then proceed with that. If they aren’t sure, then tell them: “Oh ok, well, we can try to connect by email instead if you like and introduce them that way. What’s your email address?”
Whatever method you use for 3-way “call”.
When you get them on the 3-way call or on FB Messenger or Skype, then say: “Hi (their name), this is (Your team leader/Sponsor’s name). I know you’re super busy, but thanks again for taking the call. This is (prospects name). Then let your team leader take over the call.
Your team leader will create rapport and quickly explore what they liked best and invite them to join your link as a trial member.
When you’re done with the call, just tell your prospect “It was so nice to meet you and thank you for your time. I look forward to working with you!” and if you need to contact them again because of what your sponsor/team leader said, then just re-confirm that. THIS WHOLE PROCESS WAS DONE SIMPLY TO CREATE MORE TRUST AND VALIDATION FOR YOUR BUSINESS. Those that are truly interested, will join. Others who are still skeptical or not really as interested, won’t. Realize that if they ARE interested but don’t join, that it was probably a trust issue. That’s why following up with your prospects many times might help to build this trust factor. Some of my prospects I contacted many times over the years and eventually brought them into my business.
(Them): “Oh, I didn’t get to see the video yet, but I definitely will…”
(You): “Oh ok. Well, when do you have time to watch it?”
(Them): “Probably tomorrow in the (morning, afternoon or night).
(You): “Oh ok. Do you mind if I connect with you after that?”
Congrats on reading through this method. Continual practice of it is the only way to succeed with it!
CONTACTING FRIENDS OF FRIENDS
This all begins
CONTACTING FRIENDS OF FRIENDS
This all begins by first having a good connection with the friend you know. Then building a foundation where they trust you to contact their friends. This can only be done if you are confident in your skills of dealing with cold market prospects. You will possibly need good phone skills and understanding how to relate to others and see how you can get a “win/win” situation that they would desire. Because this skill needs to be developed, that’s why I’ve mentioned it last so you can get practice with the other methods first!